**What is Facebook? **

Facebook is a social networking website which allows users to join networks and easily connect with others in the same network. An estimated 64 million people are active users of facebook. Facebook is an excellent tool for promoting concerts and artists.

How to Create a Facebook Account
1. Go to http://www.facebook.com.
2. Fill out the information in the light blue box on the right of the page and click “Sign Up.”
3. You will need to confirm your e-mail address before continuing.
4. Create your profile by following facebook’s step-by-step directions.
5. Join any Networks you might be a part of (school, geographic location, workplace).
6. Add friends by browsing through these networks or by searching for specific people using the search box.

Change Your Profile Picture
You can help promote an upcoming show by uploading the flyer as your profile picture.
1. Save the flyer on your hard drive.
2. Click on the “edit” link next to “Profile” on the top menu bar.
3. Click on the “Picture” tab.
4. Click the “Browse” button, search your hard drive for the flyer, and select it.
5. Check the “Terms of Use” box and click “Upload Picture.”

Send or Post Messages

You can send messages to your friends to remind them of an upcoming concert.
1. Search your friend’s name in the search box on the left of the page.
2. Click “Send Message.”
3. Type a Subject in the Subject Line.
4. Type your message and click “Send.”
Example: Hey Bertha! Dolly Parton will be performing at the Opera House on May 5, and I think you would really enjoy the show. I already have my tickets, because I heard the show is going to sell out. You should get yours soon! You can buy them online at ticketmaster.com or at the box office. Hope to see you there! -Sally

OR

You can also post messages on your friends’ walls to remind them of the upcoming show.
1. Search your friend’s name in the search box on the left of the page.
2. View their profile, and scroll down to their “Wall.”
3. Type your message and click “Post.”

How to Create an Event
1. On the News Feed screen, click “My Events” from the left menu.
2. Click “Create Event” on the top right of the page.
3. Fill in all the details about your event, including the time and place. You can always edit these later, but try to get as much detail in as you can initially. Allow and enable all “Options,” leave “Access” as an open event, and leave the “Publicize” box checked.
4. Upload a photo of the artist from your hard drive using the “Browse” button.
You can find a good picture of the artist on the official website of the artist, or just searching Google images (http://images.google.com/imghp?hl=en&tab=wi). Save the picture onto your hard drive by right-clicking on the photo and selecting “Save As.” Choose a flattering, good quality picture of the artist. (Obviously!)
5. Invite guests. Select your friends on Facebook and other users to attend your event. You can even send emails to people not on Facebook.
6. As the concert date approaches, send messages to all who have RSVP-ed to remind them of the event. You can send a mass message through the event home page.

It is best to create an event about one to two weeks before the event occurs. This way, it is fresh in the minds of those invited, but not too late for your friends to make plans to attend.

How to Create a Group
1. On the News Feed screen, click “Groups” from the left menu.
2. Click “Create a Group” on the top right of the page.
3. Create a Group Name:
Groups should be network-related, as they will create the feel of a close-knit personalized community. Members will feel more motivated to help you promote the artist.
Here are some examples of effective network-related group names: Nashville Fans of Dolly Parton; Keith Urban Fans at Vanderbilt; Atlanta Ice Cube Street Team
4. Choose “Global” under Network. This will make your group available to all users of Facebook.
5. Fill in the rest of the fields, if applicable.

A. Under Description, write a quick summary of what the group is about. You can also copy-paste a short bio of the artist from his/her homepage or from Wikipedia.org.
Example: This is a group for all fans of Dolly Parton who live in Nashville. Dolly Rebecca Parton, born January 19, 1946, is a Grammy Award-winning country music singer/songwriter, composer, author, actress, and philanthropist. She remains one of the most successful female country artists in history, with 25 number-one singles (a record for a female country artist) and 41 top-10 country albums (a record for any country artist). She is known for her distinctive mountain soprano, unique humor, and flamboyant fashion.
B. Group type will most likely be Music. Select the genre most appropriate for the artist.
C. Under Recent News, post news updates from the artist’s official site. You should also post information regarding upcoming concerts in or around your region, or upcoming album/EP releases, new merch available, etc.
*Any time you add something significant here (e.g. album release, upcoming concert), also send out a message to all group members.
D. Office, Street: you can leave these sections blank.
E. City/Town: Self-explanatory!

1. Choose Privacy Settings: Leave group open, enable all features.
2. Create Group.
3. Upload a photo of the artist from your hard drive using the “Browse” button.
   You can find a good picture of the artist on the official website of the artist, or just searching Google images (http://images.google.com/imghp?hl=en&tab=wi). Save the picture onto your hard drive by right-clicking on the photo and selecting “Save As.” Try to choose a flattering picture of the artist. (Obviously!)
4. Invite guests. Select your friends on Facebook and other users to attend your event. You can even send emails to people not on Facebook.
5. Add more pictures of the artist to the Photos section.
6. Add videos of performances or interviews. Again, these should be good videos – not embarrassing or terrible or low-quality.
7. You can also post items, such as the official website of the artist.
8. Begin discussions on the discussion board. For example, “What’s your favorite song by [artist name]?” or “Favorite Live Performance by [artist name]”
9. Assign officer positions: Choose friends and fans who you know are dedicated to promoting the artist.
10. Keep your group alive by constantly posting information about flyering and promotions. Connect people to the echo street team. Get others excited so they don’t join the group and forget about it a week later.