What is an e-mail blast?
An e-mail blast is an e-mail sent to a mass group of e-mails promoting an event or product.

How do I develop an e-mail database?
-Collect e-mails at concerts.
-Compile a list of friends’ e-mails.
-Research press contact e-mails online

Send information about upcoming tour dates at least two or three weeks in advance to local newspapers and blogs to post in the concert listing. Most local papers have a website where you can find the music editor’s e-mail.

**How do I create an e-mail blast? **

You can send out e-mail blasts about anything artist-related (e.g. new album, tour dates).
Be sure to create different e-mail lists for different kinds of e-mail blasts.

For example, send blasts about new tour dates to your fan list, press list, and street team list. You should not send information about new albums or artist gossip to your press list. You should send information about new albums to your fan list. Send e-mails about postering activities and promotional events to your street team list.