Join Rascal Flatts & the George Harrison Fund For UNICEF in a Month of Giving this month celebrating the 40th Anniversary of The Concert For Bangladesh.

In 1971, George Harrison organized the Concert for Bangladesh as a way to help his friend Ravi Shankar in alerting the world of the plight of the Bangladeshi people, many of whom were victims of floods, famine and civil war. To pay tribute to the Concert for Bangladesh, and George and Ravi’s friendship, this August has been designated as the “Month of Giving.”

All month, musicians and performing artists across the world are asking their friends and fans to support the George Harrison Fund For UNICEF and UNICEF’s work for children in support of the current emergency in the Horn of Africa. Today the Horn of Africa is facing what is being called the worst drought in 60 years, and famine has been declared by the United Nations in two regions of southern Somalia. More than 2 million children are acutely malnourished, including half a million children who are at imminent risk of death if they do not receive immediate lifesaving assistance.

The George Harrison Fund For UNICEF is a joint undertaking between the Harrison family and the U.S. Fund for UNICEF to support UNICEF programs that provide lifesaving assistance to children, including health, education, nutrition and emergency relief. In the tradition established by George Harrison and Ravi Shankar, the George Harrison Fund For UNICEF continues to support programs in Bangladesh, while expanding its influence to other countries where children are in need.

You can participate by visiting TheConcertForBangladesh.com, or text FRIEND to UNICEF (864233) to donate $10 to the George Harrison Fund For UNICEF.